About 717
717 Sports Management & Marketing is a Jordan-based athlete representation and sports marketing agency, founded on one belief: a footballer's career is worth more when it's managed end-to-end, not one deal at a time.
717 Sports Management & Marketing was established in Amman in 2026 to close a gap we kept running into ourselves: talented players getting good moments, but no one managing the whole arc of a career — the contract, the transfer, the sponsorship, the public image, and the plan for what comes after.
We built 717 around a deliberately manageable roster so every athlete gets direct attention, not a rotation of assistants — and around a team that understands both the football and the business of it.
What we're building toward, and how we work to get there.
Earned one well-managed career at a time.
To build the leading independent bridge between Jordanian and regional football talent and opportunities across the Gulf, North Africa, Asia and Europe.
Football expertise with business discipline.
To give athletes and the clubs, brands and federations we work with strategic, personalised, commercially-minded representation — combining football expertise, business discipline and an international network.
Every athlete, club and brand has different objectives — the process underneath stays the same.
We assess the athlete's position, market and opportunity.
We build a career and commercial plan around it.
We negotiate and close, on the pitch and off it.
We manage the relationship for the long term, not the single deal.
Two co-founders, one accountable team.
