What we do
Modern football careers are won and protected on multiple fronts at once. We run all four under one roof so nothing falls through the cracks.
Your career. Our responsibility.
End-to-end representation for every stage of a playing career. Our objective is never just the next contract — it's a long-term career strategy.
Turning performance into commercial value.
Modern footballers carry a personal brand and a following. We connect the right athlete with the right brand and negotiate partnerships built to last.
Protecting and building the athlete's public identity.
We manage how our athletes are seen — on social media, in the press, and in the eyes of clubs and sponsors — through the good moments and the difficult ones.
We understand both sides of the table.
717 doesn't only work for the athlete. We advise clubs and federations — insight we can offer precisely because we sit on the player side every day.
One process, applied to every athlete, club and brand we take on.
We assess the athlete's position, market and opportunity.
We build a career and commercial plan around it.
We negotiate and close, on the pitch and off it.
We manage the relationship for the long term, not the single deal.
